Calmer Seas Therapy
Branding & Web Design
As a new private counselling service in Leeds transitioned from training to operation, it faced a delicate challenge: how to present a professional yet welcoming face to clients, reflecting its human-centric approach while instilling confidence and trust.
The project involved developing a bespoke brand and website designed to connect with a range of audiences, emphasising warmth, familiarity, and approachability alongside credibility. The practice offers diverse therapy options, including in-person, online, or Walk & Talk sessions, and needed an identity that resonates across these different modalities.
At the heart of the concept is a paper boat motif, a symbol of refuge and guidance amid life’s waves. This motif informed a rich visual language that feels empathetic and calm without straying into cliché, encapsulating the practice’s role as a safe haven for navigating difficult waters.
