Loadsure
Brand Evolution &
Campaign Identity Design
“Holistic Freight Protection has landed.”
As Loadsure redefined its identity as the pioneer and category leader of ‘Holistic Freight Protection’, the brand underwent a strategic transformation, evolving from InsurTech innovator to the definitive voice in end-to-end freight risk management.
This repositioning required a bold visual refresh to spearhead the rollout of the new category. The updated imagery system was designed to capture Loadsure’s expanded promise: delivering both granular and comprehensive protection across all freight channels.
To express this visually, the campaign introduced a structured photographic language organised by scale: Micro, Meso, and Macro, across the brand's three primary arenas: Sea, Land, and Air.
This project was created whilst working at Present Works.
